Ultimate advancement for run & gun ice trolling! The new lightweight Lite-Flite Lazer Drill Unit is designed to be used with any professional quality 18v (or higher) brushless hand-held cordless electric 1/2" chuck drill or StrikeMaster® ice auger power head. The full length segmented flight is molded with a proprietary blend of synthetic resins. Heavy-duty steel hex shaft and reinforced “T” ...

NEW for 2019 the 13 Fishing FreeFall Limited Edition trick shop inline reel. Featuring all the great features of the 13 fishing FreeFall but tricked out to a custom look! One shot on this reel as there is very limited ...

Anglers looking for an affordable,  super sensitive rod will benefit from the Clam Sceptre Series. A unique design and a cutting edge reel seat set these sticks apart. The rod blank is potted into the reel seat tube that gives anglers superior sensitivity and bite detection. A rubberized cork handle provide a soft, comfortable  grip, and lightweight micro guides add to the sensitivity. ...

Zoom Bait Company announces the release of the new Hollow Body Frog, a soft-bodied topwater morsel that “walks the dog” easily and promises an unusually high hookup percentage. Frogs continue to excel in heavy vegetation, but over the last decade their use has expanded significantly, and no self-respecting angler leaves home without one tied on. The Hollow Body Frog weighs 7/8 oz and is 3.5 ...